Mission

This project is a website redesign of a Local Twin Cities shoe store that focuses on a user friendly design for users who aren't necessarily as familiar with current web design trends.

• Navigation is limited to a simple top navigation bar.
• Most operations and pages can be reached with one click, allowing for streamlined task completion.
• A limited color palette reduces confusion caused by color coded brand pages seen on other prominent shoe websites.

Redesigned Site Url

http://www.tc.umn.edu/~ivers503/

About

Robertsshoestore.com is the website for a Minneapolis shoe store that sells shoes to people with abnormally shaped feet that need special shoes. Other shoe stores lack shoes for people with very wide, narrow or long feet, and do not value a meaningful connection with each customer. Robertsshoestore.com will sell shoes to customers of all shapes and sizes online, and feature the ability to contact Robert and his valued staff directly, allowing for a more personal shopping experience. The primary consumer is older, and prefers a more simple web experience.